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The Balance Sheet

Access expert advice on startup accounting and bookkeeping, download key resources and checklists, and get a better grasp of your business finances.

Founder Toolkit

How To Measure SaaS Churn: 4 Formulas to Calculate Your Startup’s Churn

Learn what the different types of SaaS churn show, how to calculate them, and when your business should use each type.

Business Finance Management

Financial Metrics Dashboard: What KPIs Should You Look For?

A financial metrics dashboard helps you understand your startup’s finances. Learn more about what your finance dashboard should include here.

Zeni News

Introducing Zeni’s Newest Insights: Spend and Income Trends

Zeni's Spend Trend feature gives startup founders a clear, accurate picture of where their financials stand in real-time.

Finance Stack

What Is A General Ledger? What You Need To Know

For first-time founders, accounting can be a lot to wrap your head around, but the general ledger is a great place to start. Learn more here.

Startup Accounting

What Is Financial Reporting, And Why Is It Essential For Startups?

Getting started with financial reporting for your startup? Here’s everything you need to know.

Startup Accounting

Continuous Accounting: What Is It?

Learn the basics of continuous accounting and how to adopt this model for your startup.

Startup Accounting

3 Basic Financial Statements For Startups, Explained

The three basic financial statements show your startup’s overall financial health. However, minor mistakes can affect the accuracy of these reports.

Startup Accounting

How To Calculate Retained Earnings: What Startups Should Know

Learning how to calculate retained earnings can help your startup form an effective growth strategy. Here’s a basic introduction to this metric.

Business Finance Management

Real Time Bookkeeping For Startups: What Is It?

Real time bookkeeping: learn what it is, how it works, and how it can help your business here.

Business Finance Management

What Financial Information Should You Share With Employees?

What financial information should you share with employees? Learn about the potential benefits and risks here.

Startup Accounting

Cash Basis Vs. Accrual Basis Accounting: Which One Is Right For You?

Confused about cash basis vs. accrual basis accounting? Here are the differences and how to know which method is right for your business.

Startup Accounting

Startup Employee Equity: What Every Founder Should Know

Startup employee equity helps businesses attract and retain talented team members. Here’s how your startup can begin granting equity to employees.

Business Finance Management

Startup Executive Compensation: 4 Factors To Consider

Making decisions about startup executive compensation is complex and difficult. Here are several factors to consider.

Zeni News

Announcing Zeni’s $34M Series B Funding

Zeni announces a $34M Series B round led by Elevation Capital with participation from new investors Think Investments and Neeraj Arora, on the heels of 550% revenue growth and 375% customer growth year-over-year.

Startup Accounting

Machine Learning In Accounting: What Does It Mean For Your Startup?

Machine learning in accounting is changing how startups manage their finances. Learn how it could apply to your business.

About Us

Zeni is a new age, full-service finance firm, built from the ground up using AI & ML, for startups and small businesses. Zeni’s AI and Finance Experts collaborate together to deliver 100% accurate accounting

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