AI accounting and bookkeeping for marketplace companies

Marketplace accounting.
Your take rate, clearly tracked.

Marketplaces move money between buyers and sellers through many accounts. Zeni's AI Accountant codes payouts, fees and seller payments, and our finance team closes your books every month.
Monthly close by your Zeni team Β· Every AI call explained
A marketplace founder holding a phone in a bright office
Built by an accounting firm

Battle-tested on 1,000+ companies' books.

Zeni is an accounting firm too. More than 250 of our own accountants, bookkeepers and controllers use this platform every day to close the books for 1,000+ customers, with more than $20 billion in finances processed.ΒΉ

250+
accountants, bookkeepers and controllers on Zeni's team use the platform daily
1,000+
companies whose books close on Zeni every month
$20B+
in finances processed on the platform
2x
revenue for Zeni's own firm without adding headcount costs
We set it up. We run the AI agents.

Zeni connects your banks, cards and payroll, and our team manages the AI agents and reviews the work. With other AI accounting tools, keeping the agents working is your job.

βœ“ Set up by Zeni
βœ“ AI agents managed by our team
βœ“ Works out of the box
Grid icon representing multiple client companies

Every account reconciled

Operating, clearing and payout accounts reconciled before month-end, with the statement and book balances side by side.

Activity icon representing drafted close work

Fees and payouts, coded

Processor fees, refunds and payouts coded with the AI's reasoning attached.

Eye icon representing review and approval

Revenue by side of the market

Tag revenue and spend to a class or project and see results for each category, region or line of business.

Trending-up icon representing client advisory

Runway in view

Net burn and runway from closed books, plus a 13-week cash forecast from the AI CFO.

Your marketplace finance team's new teammates

An AI Accountant for the books.
An AI CFO for the answers.

The AI Accountant reconciles every account. The AI CFO turns the books into answers.

AI Accountant

Codes payouts, processor fees, refunds and software with its reasoning attached, routes low-confidence items to review, and reconciles bank and card accounts before month-end.

AI CFO

Answers questions on burn, runway and revenue from your live books and read-only Stripe and PayPal data, and builds a 13-week cash forecast.Β²

Your month with Zeni

Connect your accounts. Get closed books.

Zeni's AI and finance team handle the bookkeeping. You grow both sides of the market.

1
Setup

Connect your stack

Banks, cards and payroll, plus Stripe and PayPal for the AI CFO. Your Zeni team handles the setup.

2
Every day

Books stay current

The AI Accountant codes and reconciles transactions as they land.

3
Month-end

Zeni closes the books

Zeni's finance team reviews the AI's work and closes the month.

4
Any day

Answers for the board

Ask the AI CFO about burn, runway and processor fees from closed books.

October close87%
Transactions coded100%
Accounts reconciled95%
Receipts matched92%
Flux review62%
Drafted by the AI Accountant
Zeni transaction card showing a category assigned by AI
Marketplace accounting

What is marketplace accounting?

Marketplace accounting is bookkeeping and financial reporting for companies that connect buyers and sellers. It usually means reconciling payout and clearing accounts, keeping the platform's own revenue separate from money passing through to sellers, tracking processor fees and refunds, and reporting burn and runway to investors.

Numbers you can defend

Every entry comes with its reasoning.

Each AI suggestion arrives with its reasoning and confidence. Bills wait for approval before they're paid, schedules wait for sign-off, and nothing changes in a closed period.

Built for review
"Show reason" on every AI categorization
Change history on every transaction
Journal entry schedules wait for approval
Created entries can be reverted
Submitters can never approve their own work
A marketplace CEO and her finance lead reviewing a report togetherAI CFO Β· answers from live books
Advisory

A marketplace CFO between board meetings.

Zeni's AI CFO answers questions on burn, runway, revenue and fees from your live books, shows how every number was calculated, and builds a 13-week cash forecast.Β²

From spreadsheets to real-time books

One finance workspace for a two-sided business.

Clearing accounts checked by hand
β†’
Every account reconciled monthly
Processor reports rebuilt in spreadsheets
β†’
Fees and payouts coded automatically
Diligence folders built from scratch
β†’
Receipts and support on every transaction
Runway math in a spreadsheet
β†’
Burn and runway from closed books

Zeni connects to your banks, cards and payroll. The AI Accountant keeps the books current, your Zeni team closes each month, and the AI CFO answers from those same books.

Meet the AI Accountant β†’
Inside the close

Your marketplace month-end close, in one workspace.

Zeni Transactions screen with AI-suggested categories pending reviewThought process on every AI call
TRANSACTIONS

Coded, with the reasoning attached.

Every payout, processor fee and refund gets a category, class and vendor, plus the reasoning behind it.

Explore transactions β†’
Zeni Journal Entries screen with AI-created schedules pending reviewPrepaid schedule drafted, waiting on your approval
JE SCHEDULES

Schedules waiting for sign-off.

Prepaid, fixed-asset and accrual schedules are proposed and post only after approval.

Explore month-end close β†’
Zeni Receipts screen listing transactions missing receiptsReceipt matched to its charge, on the record
RECEIPTS

Receipts matched.

Missing receipts are flagged and matched automatically when they're forwarded or uploaded.

Explore receipts β†’
Zeni Flux Analysis screen comparing October and September spend by vendorAI CFO explains the spike: up 167% from September
FLUX ANALYSIS

Flux before you ask.

Month-over-month variances by vendor, category and class, with an AI summary of what changed.

Explore month-end close β†’
Zeni Reconciliation screen for a company bank accountFound 3 statement transactions missing from the books
RECONCILIATIONS

Every account reconciled.

Bank and card accounts are reconciled to statements, with missing transactions flagged and entries suggested.

Explore reconciliation β†’
Zeni Task Checklist with close tasks, owners and due datesEvery close task has an owner, a due date and time tracked
TASK CHECKLIST

Close tasks with owners.

Assign owners, priorities and due dates to every close task, so you see who owns what while the month is open.

Explore month-end close β†’
Beyond the close

Run more of your marketplace finance work in one place.

Invoice icon

Fractional CFO support

Add fractional CFO support for budgets, board decks and fundraising when you need it.

Checklist icon

Bill pay

Pay vendors with multi-level approvals and invoices read automatically.

Explore bill pay β†’
Comment icon

Commenting

Comment on any transaction, @mention a teammate and keep the answer on the record.

Explore commenting β†’
Questions you'll ask

What marketplace founders ask. What the AI CFO answers.

Every month
"What's our net burn and runway?"
"How much did we pay in processor fees?"
After close
"Which costs grew fastest this quarter?"
"Why did refunds rise in October?"
Planning
"Build a 13-week cash forecast."
"Model runway if we launch a new city."
Who it's for

Built for the people who run marketplace finance.

A marketplace startup team talking together in a sunlit office loungeYour team, plus an AI Accountant and AI CFO

Marketplace founders and CEOs

Founders who need investor-ready numbers without a full finance team.

  • Burn and runway any day of the month
  • Every account reconciled monthly
  • Diligence-ready records

Finance leads and controllers

Finance leads who own the close and want the transactional work done first.

  • Close tasks with owners and due dates
  • Approval rules and separation of duties
  • Flux and reconciliations drafted for review
Built for marketplaces

Grow both sides. Keep the books right.

See the AI Accountant and AI CFO on a marketplace's books.

Review by design
Reviewed by Zeni's finance team
Reasoning on every AI call
Approvals before anything posts
Separation of duties
SOC 2 certified
FAQ

Marketplace accounting and AI bookkeeping FAQs.

What is marketplace accounting?+
Bookkeeping and reporting for companies that connect buyers and sellers: reconciling payout and clearing accounts, separating platform revenue from pass-through funds, and reporting burn and runway.
How does AI bookkeeping work for a marketplace?+
Zeni's AI Accountant codes payouts, processor fees and refunds with its reasoning shown, matches receipts and reconciles every account. Your Zeni team reviews the work and closes the books each month.
Does Zeni connect to Stripe and PayPal?+
Yes. They connect alongside your banks and cards, and the AI CFO reads them with read-only access.
Can Zeni report results by category or region?+
Yes. Tag each one as a class or project, and Zeni reports profit and loss, balance sheet and cash flow by class or project.
Which ledger does Zeni use?+
QuickBooks Online. Zeni reads and writes to it as your ledger of record.
Who sets up and manages the AI agents?+
Zeni does. Our team deploys the platform, manages the AI agents and reviews the work, and you approve what needs your sign-off.
Can the AI make mistakes?+
Yes. Lower-confidence transactions go to a review queue instead of posting, your Zeni team reviews the close, and the AI CFO is in beta, so check anything important against the books.
Sources and notes
  1. Zeni internal figures, October 2026.
  2. AI CFO is in beta and can make mistakes; check anything important against the books.