Ben Ashworth is the VP of Marketing at Zeni, where he leads an AI-native marketing team helping businesses modernize their accounting and finance operations. He has spent more than 15 years in growth and performance marketing, including over a decade in fintech and financial services.
Before Zeni, Ben was VP of Performance Marketing at Applied Systems, where his team grew marketing-qualified leads 155% and contributed to 17% year-over-year ARR growth. As VP of Marketing at Paytm, he led go-to-market for payments and fraud risk management and launched the Pi by Paytm brand. As Director of Marketing at Nav, he helped lead the company's Paycheck Protection Program application effort, which facilitated more than $7B in small business loans, while cutting customer acquisition cost 37% and helping the company reach profitability.
Ben holds a bachelor's degree in Business Management and Entrepreneurship from Utah Valley University, where he was a member of the Beta Gamma Sigma business honor society.
