It’s a given that some customers will stop using your software. They may no longer have the funds, need your service, or are unhappy with the experience. Whatever the case, it’s important to track cancellations.
SaaS churn is a measurement used to determine the rate customers cancel their subscriptions to your services. Some churn is normal and can be beneficial because it allows you to learn why a customer chose not to renew their subscription. But if you have too high a churn rate, it might signify a deeper issue.
It’s important to uncover why your churn rate is high so you can make the right corrections and avoid losing additional customers.