Board members and investors are interested in two things: revenue and profitability. Accounting revenue is the amount of money a company makes from its operations.
This usually includes the sale of goods or services. Two groups of accounting revenue to keep in mind is one time or recurring revenue.
Revenue isn’t necessarily money in the bank, but it's still important to measure. When it’s growing steadily, it shows that you’re a stable company capable of attracting customers – a must-have for investor eyes!