Foreword
While this whitepaper refers to “the golf industry” broadly, Zeni supports the full ecosystem of golf course operations, including:
- Private and public golf clubs
- Golf resorts and destination courses
- Multi-course management groups
- Pro shops and retail operations
- Food and beverages
- Event and tournaments
- Sponsorship and marketing partners
- Turf management and maintenance teams
The challenge
Running a golf business today is more complex than ever. Whether you manage a local course or a national brand, you're likely juggling multiple revenue streams.
Memberships, retail, food and beverage, and events often live in disconnected systems—making it hard to get a clear picture of your finances.
Without unified visibility, financial management becomes a manual, time-consuming process that leads to:
For many operators, it adds up to 70 hours per month just to keep the books in check.
The solution
Zeni helps the golf industry automate their financial operations, eliminating manual processes and providing real-time insights.
Here’s how the platform delivers:
Automated daily reconciliation
No more juggling systems. Zeni syncs with your POS platforms (F&B, retail, events) and bank feeds daily, giving you a unified view of your finances without manual work.
Smart expense tagging
Zeni’s AI auto-tags expenses by department: F&B, pro shop, operations, and more, so you can track costs and profitability at a granular level.
Seasonal forecasting
Zeni builds reports and forecasts tailored to your revenue calendar, so you can plan for off-season dips, summer spikes, and capital investments with confidence.
Streamlined AP workflows
Vendor invoices, tournament sponsorships, and supplier contracts are all handled through Zeni’s automated bill pay workflows. No more chasing approvals or logging into multiple platforms.
Expert support that goes beyond the basics
The golf industry rely on Zeni not just for automation, but for the finance team that comes with it:
- Controllers keep your books accurate and organized, managing everything from POS syncs to daily reconciliation.
- Fractional CFOs help plan for major capital upgrades, model event profitability, and guide board-level strategy with clean data and expert insights.
- Tax advisors help courses claim eligible R&D credits (like turf innovations or course design), optimize payroll tax breaks for seasonal staff, and reduce liabilities through proactive planning.
The impact
With Zeni, golf industries stop managing finances in the rearview mirror and start making proactive, strategic decisions:
- Visibility into performance by department, season, and revenue stream
- Real-time dashboards for burn, runway, and revenue trends
- Confidence in decisions around staffing, events, and capital improvements
- Fewer surprises when it comes to tax season, vendor bills, or seasonal swings
That means:
Zeni replaces the mess of manual finance with a system that scales—and a team that gets how gaming works.
