Foreword
While this case study refers to “e-commerce” as a single category, Zeni supports the full spectrum of the e-commerce ecosystem, including:
- DTC brands
- Amazon and Walmart sellers
- Subscription box companies
- Multichannel and international retailers
- CPG startups
- Influencer and creator-led storefronts
- Agencies managing multiple storefronts
- Marketplace platforms and aggregators
- Fulfillment and logistics partners
The challenge
From solo founders to high-growth brands with multiple warehouses, e-commerce businesses face complex financial hurdles as they grow.
Every sale, return, ad spend, and SKU needs to be tracked. But the data lives everywhere, and it’s constantly in motion.
They’re juggling:
And most are still trying to wrangle it all in spreadsheets, siloed tools, or with part-time bookkeepers who don’t understand e-commerce.
The solution
Zeni removes the friction of manual bookkeeping, bringing AI-powered automation and expert support to e-commerce brands of all sizes.
Here’s how the platform delivers:
Expert support that gets e-commerce
Zeni isn’t just automation. It’s a full finance team behind the scenes.
- Controllers manage the books daily, ensure every transaction is accurate, and handle the financial complexity of e-commerce operations.
- Fractional CFOs help with inventory planning, campaign performance analysis, margin optimization, and investor reporting.
- Tax advisors help e-commerce brands stay compliant, reduce their tax burden, and take advantage of opportunities like the R&D tax credit, even on digital product development.
The impact
With Zeni, e-commerce teams stop losing time to financial busywork—and start making strategic decisions with confidence.
They get:
The result
Fewer financial blind spots. Smarter, faster decisions. More time spent building your brand, not chasing down numbers.
