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Foreword
While this white paper refers to “the gaming industry” as a single group, it’s important to note that we support the entire gaming ecosystem, including:
- AAA studios
- Indie developers
- Game publishers
- Gaming platforms
- Content creators and streamers
- Community and player engagement teams
- Monetization and ad tech partners
- QA and testing teams
- Gaming educators and training programs
- Innovators in AI, VR, and Web3
The challenge
From early-stage studios to developers with multiple titles in the market, gaming companies face major financial hurdles as they scale.
They’re juggling fast-moving launches, milestone-based payments, and seasonal sales spikes—often without the financial infrastructure to keep up.
Here’s where things usually fall apart:
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The solution
Zeni takes the manual work out of managing finances, giving gaming companies an AI Bookkeeping platform that keeps operations running smoothly.
Here’s where things usually fall apart:
Expert support that goes beyond the basics
Gaming companies turn to Zeni for more than just automation. They also rely on the expert finance team behind it.
- Controllers manage the books day-to-day, ensure accuracy, and oversee all transactions—from advertising spend to contractor payments.
- Fractional CFOs provide financial modeling, board prep, and cash flow planning tailored to gaming’s complex timelines and milestone-based payments.
- Tax advisors help gaming studios claim R&D credits, stay compliant with Section 174, optimize payroll taxes, and tap into refundable incentives abroad (like in Canada and the U.K.).
The impact
With Zeni, gaming studios stop drowning in spreadsheets and start operating with clarity.
They get faster month-end closes, real-time insights into burn and runway, and reports that actually reflect how their games are performing—by SKU, location, or project.
That means:
With Zeni, gaming studios stop drowning in spreadsheets and start operating with clarity.
