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Director of Demand Generation

Zeni is on a mission to build the world's most advanced CFO-As-A-Service platform, built from the ground up using AI and ML. Built by the founders of Mezi, an AI-powered Travel-As-A-Service platform, you'll be working with a team that has spent the last five years building and scaling one of the most successful human-assisted AI platforms.

What we're looking for

Who You Are

  • You lead - Exciting, high quality marketing campaigns that drive traffic and convert prospects in our target market
  • You execute - Decisively and precisely, driving from the the front, understanding that campaigns that aren’t led, fail
  • You’re data informed - You seek to understand what data is telling you. You understand what is going well and what needs to be improved
  • You win as one  - On the Demand Gen team, as a key part of the greater marketing team, and as an ambassador of the organization
  • You’re excited - To learn and grow, develop new skills, and refresh outdated knowledge
  • You understand - The market we serve and how to create compelling campaigns that encourage people to take action
  • You deliver - Reports on marketing performance and impact throughout the organization and help your teammates to do the same.
  • You drive - Experiments and A/B tests that help the demand gen team grow and scale
  • You teach others - You help create and shape the culture of the team, empathetically leading
  • You know - What it means to have fun at work, working with people you truly enjoy being around, enjoying individuals’ commonalities and differences
  • You speak up - You’re not afraid to be challenged, to challenge others to deliver their best work, and move fast


What You'll Do

  • Develop and lead Zeni’s Demand Generation team
  • Build strong relationships with team members, and mentor other
  • Build and manage integrated campaigns that drive top and bottom line growth
  • Partner cross-functionally with Sales and Content to develop exciting live and recorded digital marketing campaigns across the prospect lifecycle
  • Plan and execute high quality end-to-end demand generation campaigns and programs aligning the product roadmap, content, digital and live events, and paid media
  • Drive Demand Generation performance and build a data-driven culture of setting and hitting challenging goals
  • Build impactful programs to drive Zeni’s brand awareness and customer affinity
  • Identify new markets, tests, and marketing tactics to drive business growth  
  • This role reports to Zeni's VP of Marketing Jesse Boland



  • 5+ years of full-time marketing experience
  • 2+ years of CRM (Hubspot preferred) experience
  • 3+ years of demand generation/campaigns experience
  • Proven track-record building and executing effective demand generation programs
  • Tactical, hands-on experience with lead forecasting, reporting, and analysis
  • Experience doing data analysis and using visualization tools (Excel, Tableau, Data Studio)
  • You understand basics of design, and how to coordinate competing resources
  • Proven experience in effective paid media strategy
  • Experience developing compelling messaging and voice across all digital channels
  • Experience managing and getting the most out of third party vendors including agencies and contractors  
  • Experience partnering with CS, BDRs, and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer’s journey
  • Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
  • Excellent time management skills with the ability to prioritize and shift workload to meet deadlines

Sounds like the role for you? Hit 'Apply Now' and let's get started, or email!

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